Is Facebook Marketing For Me or My Business?
Posted June 22nd, 2010
One of the most common questions I receive from friends, business clients, and colleagues is whether or not there is any value in marketing with Social Media.
Unfortunately, most of the hype around marketing on social media sites is 99% BS and 1% effective results. There is however one bright shining spot on the social media marketing landscape…Facebook. 
What I advise to folks is to first ask these three key questions:
1. Can I advertise on Facebook and make a profit?
2. Will my products appeal to Facebook users?
3. How much time should I devote to understanding how to advertise on Facebook?
I recommend that they take a short quiz to evaluate how their specific business or service will appeal to Facebook users.
Facebook Marketing Quiz:
1) Can people buy a product very similar to yours at a big box store, i.e. Wal-Mart?Yes Sometimes No |
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2) Do you sell to consumers (B2C)?Yes No |
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3) Do you sell to other businesses (B2B)?No Small businesses Medium sized businesses Large corporations |
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4) Is your product technical, industrial, process oriented and/or academic?Yes No |
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5) Do you sell events, memberships, experiences and/or entertainment?Yes No |
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6) Do you sell education, training or travel?Yes No |
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7) Are your products or services customized, delivered in person or personalized?Yes No |
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8. Does your market have strong preconceived notions about what your prices “should” be?Yes No |
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9) Does your business harmonize with political, religious convictions, beliefs or social movements?Yes A bit No |
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10) Is your business local or national?Local National |
Depending on the answers that you give will determine whether or not Facebook is right for you.
If you would like to know more about the quiz, Facebook marketing, or have other questions…just post a comment and I or my staff will get back to you as soon as possible.
Mark
