As I have consulted many clients and colleagues about the right way and the wrong way to use social media for their marketing, it’s refreshing to see a fellow chef who “get’s it”

My new friend Chef Jeremy Barlow from the restaurant Tayst in Nashville is doing a superb job!

Chef Barlow utilizes Twitter in a way that connects his customers with RELEVANT info from him and his joint.  For example, Tayst isn’t officially open for lunch, but those customers and fans who follow him on twitter get to learn about the unadvertised lunch special. Twice a week via morning tweets, Chef Barlow and his team offer his social network info about the $8 daily lunch special. One recent dish was Sarsaparilla marinated lamb wrapped in a kale “burrito”.

This kind of info is what separates you from the other restaurants from your area that are only marketing traditional, boring menu specials and evening events. Be creative and give your most rabid fans “insiders only” access to your stuff.

You can follow Chef Jeremy on twitter @the_green_tayst

Stay Tuned,

Mark

Hey Gang,

As more and more Twitter tools become available…it’s nice to know which ones are worthwhile and which ones are useless.

Twitter keeps changing who can access their programming, so some of these tools may not be available or useful depending on when you read this list:

Top 10 Twitter Tools

TweetBeep - http://tweetbeep.com/
Awesome tools that notifies you every time your name, brand or any keyword you choose is mentioned on Twitter.

FriendOrFollow - http://friendorfollow.com/
Find out A) who’s following you that you’re not following back and B) who you’re following that isn’t following you back.
Twitter Tools - http://alexking.org/projects/wordpress
WordPress plugin that allows you to pull your tweets to your blog. It can also update your Twitter status every time you post.

Ping.fm - http://ping.fm/
The easiest and fastest way to update your status on Twitter, LinkedIn, Facebook and over 40 social media sites.

Qwitter - http://useqwitter.com/
Are you losing a lot of followers? This fantastic tool can help you understand why.

Twitter Grader - http://twitter.grader.com/
Do you want to find out how good is your reach and influence in the Twitter community? This tools can help you.

TweetDeck - http://tweetdeck.com/
An amazing Twitter client that allows you to sort your tweets into
replies, topics, groups, keywords, etc. You can even filter the results.

HootSuite - http://hootsuite.com/
In my opinion, the coolest and most powerful suite of Twitter tools out there. Track your stats, manage multiple Twitter accounts, monitor your brand, schedule tweets, update all your social networks and much more.

TwitPic - http://twitpic.com/
Cool Twitter app that allows you to send photos on Twitter.

TweetStats - http://tweetstats.com/
A great tool that gives you a very valuable insight on your Twitter marketing campaigns.

Zeke Camusio
Serial entrepreneur, Internet marketing expert, published author, speaker and founder of “The Internet Marketing Blog”:http://www.TheOutsourcingCompany.com/blog